Electorate Data Profiling
This is a pre-election service that will allow for the accurate profiling of mobile subscribers according to predefined parameters for the proper logistics planning and execution of advertisement campaigns during the election period.
Profiling will allow for more effective spending as candidate visibility can now be targeted at the right electorate groups for optimal information dissemination.
Profiled data also allows for the optimal distribution of campaign resources based on the size of potential voters in particular electorate groups.
